You can reinforce the craft idea subtly across the site, not just in the headline.
Example language patterns:
- carefully crafted
- thoughtfully built
- shaped by experience
- designed with care
- practical craftsmanship
- considered design
- refined over time
These words signal skill and experience without sounding trendy.
Marketing Strategy & Digital Systems Consultant
That fits your background in:
- marketing leadership
- communications
- WordPress development
- systems thinking
- complex organizations
This positioning feels much more senior than “designer.”
Mistake: No Positioning
Many portfolios make the visitor guess:
- designer?
- developer?
- marketer?
- consultant?
How to avoid it
State it clearly.
Example:
Marketing Strategy, Design & Digital Systems
This tells visitors:
- you think strategically
- you design
- you build
Mistake: No Explanation of Thinking
Most portfolios show visuals but not decision-making.
Clients want to know:
- why something was done
- what problem was solved
- what the outcome was
How to avoid it
Every project should include:
Challenge
Approach
Solution
Mistake: Too Many Projects
Some portfolios show 20–30 random projects.
This weakens credibility.
Clients think:
“Which ones matter?”
How to avoid it
Show 3–6 strong projects with context.
Quality > quantity.
Mistake: Weak Value Proposition
Many portfolio sites say something vague like:
“Creative solutions for modern brands.”
That means nothing.
How to avoid it
Your headline should answer:
Who you help + what problem you solve.
Example:
Helping organizations communicate clearly and build digital systems that work.
Mistake: Designing for Designers Instead of Clients
Flashy animation, complex scrolling effects, unusual navigation.
These impress other designers, but confuse clients.
Clients want:
- clarity
- confidence
- easy navigation
- credibility
How to avoid it
Ask:
Would a CEO understand this page in 10 seconds?
If not, simplify.
Clients — especially organizations like the ones you’ve worked with (agriculture, non-profits, associations, industrial sectors) — generally want sites that feel:
- clear
- trustworthy
- calm
- professional
- easy to understand
In other words: communication-first, not animation-first.
I’m a marketing strategist, designer, and digital developer with experience across corporate, agency, and consulting environments. I help organizations improve how they communicate, strengthen their brand presence, and build digital systems that support real operational needs.
- Navigation
- Hero
- Credibility strip
- What I do
- Featured work
- Problem/value statement
- Process
- About preview
- Career highlights
- Testimonials or strengths
- Final CTA
Process Section
Premium-feeling sites often show process very simply.
Heading
How I Work
Four-step layout
01 — Understand
Audience, business goals, internal workflows, and communication challenges.
02 — Clarify
Define messaging, structure, priorities, and the role the project needs to play.
03 — Design
Create clear, credible, effective creative and user experience.
04 — Build
Implement the system, website, or marketing framework in a practical way.
Value Section
This is one of the most important sections if you want to attract consulting clients and more senior roles.
Heading
Most organizations don’t need “just a website.”
Body copy
They need clearer messaging, stronger brand alignment, and digital tools that support how their organization actually works.
That’s where I come in.
My background combines marketing leadership, creative development, and WordPress implementation — allowing me to connect strategy with execution in a way that many teams struggle to do internally.
This is the kind of copy that moves you upscale.
Featured Work
This is the section that makes the site feel like a $20K agency site.
Do not use tiny portfolio thumbnails.
Use large horizontal project panels.
Heading
Selected Work
Intro
A few examples of projects involving strategy, digital systems, brand development, and marketing execution.
Then show 3 featured projects as full-width or nearly full-width rows.
Project 1
SWANA Northern Lights Chapter
Membership platform, course registration, and digital workflow system
Short description:
Designed and developed a custom WordPress platform integrating memberships, course registration, payments, and administrative workflows.
Link:
View Case Study
Visual:
Large polished screenshot/mockup of dashboard, registration pages, or branded site layout
Project 2
FP Genetics
Corporate marketing strategy and communications leadership
Short description:
Led integrated marketing initiatives across digital, print, advertising, and communications for a national agricultural organization.
Link:
View Case Study
Visual:
Campaign samples, website visuals, collateral, or branded presentation-style mockup
Project 3
Apothecare
Product concept, UX thinking, and platform architecture
Short description:
Developed a niche gift registry concept combining WordPress, WooCommerce, affiliate commerce, and user experience strategy.
Link:
View Case Study
Visual:
Refined concept screens or brand/system mockup
What I Do
This needs to feel like consulting offers, not freelancer services.
Heading
What I Help Organizations Do
Subtext
I work at the intersection of strategy, design, and technology to create practical, high-functioning marketing systems.
Three premium service cards
Marketing Strategy
Positioning, messaging, campaign planning, and brand clarity aligned with organizational goals.
Brand & Communications
Visual identity, content, creative direction, and communications that connect with the right audience.
Websites & Digital Systems
WordPress websites, registration systems, membership platforms, and digital workflows built to support real operations.
Credibility Strip
Directly below the hero.
This section should be thin, elegant, and confidence-building.
Example content
Experience across:
Agriculture
Technology
Manufacturing
Mining
Education
Non-profits
Or:
Selected experience includes:
Marketing leadership
Brand strategy
WordPress systems
Digital campaigns
Communications
Navigation
Left:
Shaynne Corbett
Right:
Work
Services
About
Resume
Contact
The Hidden Advantage You Have
Your background combines:
- marketing leadership
- design
- development
- systems architecture
That combination is extremely rare.
One Strategic Section That Could Transform Your Site
Add a section called:
Industries I've Worked In
Agriculture
Technology
Manufacturing
Mining
Education
Non-profits
This builds instant credibility.
Personal Brand Positioning (Director-Level)
Your site should position you closer to:
Director of Marketing / Digital Strategy
not
Freelance web designer
Best headline for this
Marketing Strategy, Design & Digital Systems
Personal positioning statement
Example:
I’m a marketing strategist, designer, and web developer with experience across agriculture, technology, education, and industrial sectors.
I help organizations clarify their messaging, strengthen their brands, and build digital systems that support real business goals.
Authority Signals
Add sections like:
Career Highlights
Example:
- 30+ years marketing experience
- Marketing Manager for national agriculture company
- Managed $650,000 marketing budget
- Built numerous WordPress platforms
Clear Messaging
First 5 seconds should answer:
Who are you?
What do you do?
Who do you help?
Over the past three decades I’ve worked in marketing, communications, and design roles across multiple industries including agriculture, technology, manufacturing, and education.
My background includes agency work, corporate marketing leadership, and independent consulting. I specialize in helping organizations combine strategy, design, and technology to create effective digital systems.
MY APPROACH
Row: 1 column
Headline:
My Approach
Row: 4 columns
Step modules work great here.
1 — Understand
Audience, organization, goals.
2 — Strategy
Define messaging and marketing structure.
3 — Design
Develop clear and effective creative.
4 — Build
Implement the technology.
SERVICES
Row: 3 columns
Each column = Icon + text
Marketing Strategy
Marketing planning
brand positioning
campaign strategy
Design & Branding
brand identity
graphic design
creative direction
WordPress Development
WordPress websites
membership systems
course platforms
automation workflows
PROBLEMS YOU SOLVE
This is what consultants do that designers don't.
Row: 1 column
Headline:
Problems I Help Organizations Solve
Row: 2 columns
Left column:
• Outdated websites that don't support business goals
• Marketing that lacks clear messaging or positioning
• Disconnected marketing systems
• Manual processes that should be automated
Right column:
I help organizations solve these problems by combining marketing strategy, design, and technology into integrated digital systems.
CREDIBILITY
This is where you signal experience quickly.
Row: 4 columns
Each column = Blurb module
30+ Years Experience
Marketing, communications, design, and digital strategy.
Agency + In-House
Experience working on both sides of the client relationship.
Multiple Industries
Agriculture, technology, mining, manufacturing, education.
Strategy + Execution
From high-level marketing strategy to technical implementation.
Services
Marketing Strategy
Marketing plans
brand positioning
campaign strategy
WordPress Systems
membership sites
course platforms
WooCommerce
automation workflows
Brand & Creative
brand identity
graphic design
marketing materials
Selected Work
Then show large project previews.
Example:
SWANA Northern Lights
Membership & Training Platform
Custom WordPress system integrating course registration, membership management, and automated workflows.
[View Case Study]
My Approach
- Understand the organization and audience
- Define clear messaging and strategy
- Design the solution
- Implement the technology
Problems I Help Organizations Solve
- Outdated or ineffective websites
- Confusing messaging or brand positioning
- Disconnected marketing systems
- Manual administrative processes that should be automated
Then show how you solve them.
Career Timeline
Recruiters scan sites in 15–20 seconds.
A quick career timeline dramatically increases credibility.
Example:
Career Timeline
Marketing Manager
FP Genetics
2020–2024
Marketing & Communications Consultant
Independent
2015–2020
Creative & Marketing Roles
Agency and Corporate Positions
1995–2015
Measurable Results
Right now your experience sounds good, but results make it stronger.
Example:
Instead of:
Built a registration system.
Write:
Developed a WordPress-based course registration platform that reduced manual registration administration and streamlined payment processing.
For FP Genetics:
Managed a $650,000 annual marketing budget across print, digital, and broadcast channels.
Numbers = credibility.
I Help Organizations Solve
- Outdated or ineffective websites
- Confusing messaging or brand positioning
- Disconnected marketing systems
- Manual administrative processes that should be automated
Clear Role Definition in Projects
Recruiters want to quickly understand what YOU did vs what a team did.
Example structure:
Project: SWANA Northern Lights Website
Role: Web Architecture, UX Design, WordPress Development
Responsibilities
- System architecture
- UX design
- WordPress development
- Plugin configuration
- Workflow automation
Strategic Tip
Your portfolio should position you as:
Marketing Strategist who designs and builds digital system
Career Highlights
- 30+ years in marketing, communications, and design
- Marketing Manager for a national agricultural company
- Managed $650,000 annual marketing budget
- Designed and developed numerous WordPress platforms
- Experience across agriculture, technology, manufacturing, mining, and education sectors
Freelance Positioning Strategy
Your portfolio should position you for consulting-level work, not just design gigs.
Three services to emphasize:
Marketing Strategy Consulting
Marketing plans
brand strategy
campaign development
WordPress Systems
membership sites
course platforms
WooCommerce
automation workflows
Brand & Communications
brand identity
creative direction
marketing materials
About Page
Your about page should be more narrative than resume.
Example:
About
My career has always lived at the intersection of communication, design, and technology.
Over the past three decades I’ve worked in agency environments, corporate marketing roles, and independent consulting — helping organizations communicate complex ideas clearly and effectively.
My experience spans multiple industries including agriculture, technology, manufacturing, mining, and education. Across these sectors I’ve worked on everything from brand development and advertising campaigns to website architecture and digital marketing systems.
Most recently I served as Marketing Manager for FP Genetics, where I worked closely with the executive team on corporate marketing strategy and communications initiatives.
In addition to marketing leadership roles, I also design and develop WordPress websites and digital platforms, allowing me to bridge the gap between strategy and implementation.
Case Study 1
SWANA Northern Lights Chapter
Project Overview
The SWANA Northern Lights Chapter required a modern website capable of managing memberships, course registrations, and event payments while reducing manual administrative work.
Challenge
The organization previously relied on manual registration processes and disconnected systems that made managing training programs difficult.
Solution
Developed a custom WordPress platform integrating:
- MemberPress membership management
- Gravity Forms course registration
- Stripe payment processing
- automated workflows for registrations and confirmations
Key Features
- training registration system
- automated payment processing
- membership management
- event management tools
- streamlined administrative workflows
Result
The platform simplified the registration process, reduced manual administrative tasks, and provided the organization with a scalable digital system.
Case Study 2
FP Genetics
Project Overview
FP Genetics is a Canadian certified seed company requiring coordinated marketing, communications, and brand development across multiple channels.
Role
Marketing Manager
Responsibilities
- corporate marketing strategy
- advertising campaign development
- digital marketing management
- website development oversight
- social media and content strategy
Impact
Managed an annual marketing budget of approximately $650,000, coordinating integrated campaigns across print, digital advertising, radio, and outdoor media.
Case Study 3
Apothecare Gift Registry
Project Overview
Apothecare is a concept platform designed to modernize the traditional gift registry by allowing users to curate products from multiple online sources.
Concept
Create a flexible gift registry platform where users could:
- create personal registries
- share lists with friends and family
- link to products via affiliate commerce
Implementation
Built using:
- WordPress
- WooCommerce
- Amazon affiliate integrations
Key Challenge
Synchronizing registry purchases across third-party platforms while maintaining a seamless user experience.
CONTACT
Headline:
Let's Work Together
Text:
If you're looking for help with marketing strategy, design, or web development, I’d be happy to connect.
Buttons:
Contact Me
Download Resume
SKILLS
Four columns
Marketing Strategy
Digital Marketing
Graphic Design
WordPress Development
MY APPROACH
Headline:
Strategy First. Design Second. Technology Third.
Body text:
Good marketing starts with clear thinking.
Too many projects begin with design before defining the real problem. My approach begins with strategy — understanding the audience, the organization’s goals, and the message that needs to be communicated.
From there, design and technology become tools to support that strategy.
The result is work that not only looks good but actually works.
WHAT I DO
3 column row
Marketing Strategy
Marketing planning, messaging frameworks, campaign development, and brand positioning.
Design & Branding
Brand identity systems, print design, digital design, and creative direction.
Web Design & Development
WordPress websites, CMS platforms, WooCommerce, and digital infrastructure.
TRUST / EXPERIENCE
Row: 4 columns
30+ Years Experience
Marketing, communications, design, and digital strategy.
Agency + In-House
Experience working on both sides of the client relationship.
Multiple Industries
Agriculture, technology, manufacturing, mining, education.
Strategy + Execution
Not just ideas — real implementation.
Attract Freelance Work
Add a Services page with clear offerings.
Example:
Marketing Strategy Consulting
- marketing plans
- brand positioning
- campaign strategy
Website Design & Development
- WordPress websites
- CMS configuration
- WooCommerce setup
Brand & Creative
- logo design
- visual identity
- marketing collateral
SEO Structure for Your Site
Your portfolio should target high-value keywords.
Example SEO keywords:
- marketing consultant Saskatchewan
- freelance marketing strategist Canada
- WordPress developer Saskatchewan
- marketing and web design consultant
- brand strategy consultant
Portfolio Case Study Template
Instead of just screenshots, structure your projects like this:
Project Title
SWANA Northern Lights Chapter Website
Overview
Designed and developed a custom WordPress website and course registration system for a professional association.
Challenge
The organization needed a modern website that could manage memberships, training registrations, and payments while reducing administrative workload.
Solution
Built a WordPress platform integrating:
- MemberPress
- Gravity Forms
- Stripe payments
- automated registration workflows
Key Features
- Course registration system
- Member account management
- automated payment processing
- event and training management
Result
The new platform streamlined registration, improved user experience, and significantly reduced manual administrative tasks.
PHILOSOPHY
This adds personality.
Example:
Good marketing isn’t about flashy design — it’s about clarity.
The most effective brands communicate clearly and consistently across every touchpoint. My goal is always to combine strategy, design, and technology to create work that not only looks good, but solves real problems.
SKILLS
Keep this simple and grouped.
Marketing
- Marketing strategy
- Media planning
- Digital advertising
- Content strategy
Design
- Adobe Creative Suite
- Brand identity design
- UX/UI design
- Print and digital design
Web Development
- WordPress
- Divi / Gutenberg
- WooCommerce
- CMS architecture
- Plugin configuration
EXPERIENCE SNAPSHOT
This establishes credibility immediately.
Example:
Over the course of my career I have worked with organizations across:
- Agriculture
- Technology
- Manufacturing
- Mining
- Education
- Non-profit organizations
In both agency and in-house roles, I’ve led marketing initiatives that included brand development, advertising campaigns, digital marketing strategies, and website development.
Most recently I served as Marketing Manager at FP Genetics, where I managed corporate marketing initiatives, digital campaigns, and communications strategy.
WHAT I DO
Three columns works well here.
Marketing Strategy
Marketing plans, messaging frameworks, and brand positioning aligned with business goals.
Design & Branding
Brand identity, graphic design, and visual systems across print and digital media.
Web Design & Development
WordPress websites, CMS platforms, and integrated digital systems.
Short Bio (Homepage)
You could use something like:
I’m a marketing strategist, designer, and web developer with experience across agriculture, technology, education, and industrial sectors.
I help organizations communicate clearly, build strong brands, and create digital systems that actually work.
My background spans both agency and corporate leadership roles, combining creative design with practical marketing strategy and technical implementation.
Design
- Adobe Creative Suite
- Branding & Identity
- Print & Digital Design
- UX/UI Design
Web Development
- WordPress
- Divi / Gutenberg
- WooCommerce
- Custom plugin development
- CMS architecture
Marketing
- Marketing strategy
- Media planning
- Digital advertising
- Content strategy
Tools
- Google Analytics
- SEO tools
- CRM systems
- Marketing automation
Featured Projects
You should absolutely show case studies, not just screenshots.
Example structure:
SWANA Northern Lights – Registration & Membership System
Role: Web Design & Development / System Architecture
- Built a custom WordPress system integrating membership management, training registration, and payment processing.
- Integrated Gravity Forms, Stripe, and CRM workflows.
- Designed a user-friendly system for course registrations and event management.
Results
- Streamlined course registration workflow
- Reduced manual administration
- Enabled automated training tracking
FP Genetics – Marketing & Digital Strategy
Role: Marketing Manager
- Managed corporate marketing and communications strategy.
- Oversaw digital advertising, social media, and website development.
- Coordinated advertising campaigns and media planning.
Impact
- Managed a six-figure marketing budget
- Delivered integrated marketing campaigns across print and digital media.
Apothecare Gift Registry (Startup Project)
Role: Co-Founder / Product Development
- Conceptualized and built a specialized gift registry platform.
- Integrated WordPress, WooCommerce, and affiliate commerce.
- Developed UX and platform architecture.
What I Do (Services)
This section is important because it positions you for freelance or consulting work.
Marketing Strategy
Developing marketing plans, messaging frameworks, and brand strategies aligned with organizational goals.
Web Design & Development
Designing and building WordPress websites, CMS platforms, and digital experiences that are easy to manage and scale.
Brand & Creative
Graphic design, brand identity systems, and creative direction across print and digital media.
Digital Marketing
Paid advertising, social media strategy, SEO, analytics, and performance optimization.
Communications & Content
Content strategy, copywriting, advertising campaigns, and storytelling that connects with audiences.
About Section
You already have a good base for this.
Expanded version:
I’m a marketing and communications professional specializing in design, branding, and digital strategy.
Throughout my career I’ve worked with organizations in agriculture, technology, manufacturing, mining, and education — helping them communicate complex ideas clearly and effectively.
My background includes:
- Marketing leadership
- Web design and development
- Brand strategy
- Content development
- Media planning and advertising
- Digital marketing and analytics
I’ve worked in both agency environments and corporate leadership roles, which means I understand both the creative and operational sides of marketing.
Most recently I served as Marketing Manager at FP Genetics, where I worked with the executive team on corporate marketing strategy, advertising campaigns, digital marketing, and communications.
I’m particularly interested in projects that combine strategy, storytelling, and technology to help organizations grow.