2018 - 2023

• Coordinated integrated marketing and communications campaigns across digital, print, social, radio, and event channels.
• Developed campaign messaging, creative briefs, content calendars, and supporting materials for product launches and initiatives.
• Created a wide range of on-brand content, including graphics, social assets, web pages, newsletters, ads, reports, and event materials.
  Managed website content updates, landing pages, seasonal promotions, and ongoing CMS maintenance.
• Collaborated with agencies, vendors, photographers, and designers to deliver campaign assets on schedule and within scope.
• Supported event promotion through signage, print materials, presentations, and post-event reporting.
• Managed and tracked the annual marketing and communications budget, monitored vendor costs, and supported cost-effective campaign execution.
• Assisted with campaign performance tracking, reporting engagement metrics, and identifying optimization opportunities.
• Ensured consistent brand voice, tone, and visual identity across all public-facing communications.

2015 - 2018

• Managed planning, development, testing, and ongoing maintenance of external websites for 40+ clients in a high-volume agency environment.
• Administered content management systems, delivered web updates, and ensured quality control across pages, templates, and navigation structures.
• Implemented SEO best practices through content structure, metadata, and technical improvements to support search visibility and performance.
• Applied UX best practices to improve usability, content clarity, and user flow across desktop and mobile experiences.
• Identified site issues through monitoring and review (broken elements, performance concerns, and content accuracy) and coordinated fixes efficiently.
• Collaborated with internal teams and technical partners on website enhancements, troubleshooting, and ongoing improvements.
• Supported multiple client campaigns by producing digital content, graphics, photography,
  and web assets aligned with brand standards.
• Coordinated timelines and deliverables across internal teams and external stakeholders.
• Supported digital storytelling and content updates tied to marketing initiatives.

2012- 2015

• Supported marketing and communications initiatives across digital, print, social, and
  stakeholder channels.
• Created written and visual content for newsletters, websites, reports, and promotional materials.
• Maintained multiple websites, ensuring content accuracy, relevance, and alignment with campaigns.
• Assisted with reporting, analytics tracking, and ongoing optimization of communications activities.

2010 - 2012

• Managed external websites and web communication tools for STF and affiliated associations, ensuring consistent quality, accuracy, and brand compliance.
• Worked cross-functionally with multiple departments to gather requirements, document scope, and deliver web improvements on schedule.
• Supported web content governance, publishing workflows, and implementation of new site features and updates.
• Conducted quality checks and resolved issues related to content formatting, structure, and site usability.
• Coordinated technical updates and collaborated with internal stakeholders to implement improvements aligned with organizational priorities.

2002 - 2010

• Maintained and enhanced corporate and consumer-facing websites that supported customer acquisition and subscription growth.
• Supported digital UX improvements and continuous optimization of key pages to improve clarity, conversion, and user experience.
• Produced and updated web content while collaborating with marketing leadership to align messaging with business goals.
• Supported front-end improvements using HTML/CSS and collaborated on technical solutions for usability and performance.

1996 - 2002

• Designed multimedia communications for major Saskatchewan organizations, including websites, investor materials, AGM presentations, and digital assets.
• Supported content development for corporate reporting, public-facing web content, and digital brand storytelling.