Work Experience
2018 - 2023 | FP Genetics
MARKETING MANAGER
Working closely with the executive team on corporate marketing, communications and advertising, including the development and management of the annual marketing budget. Involved in all stages of media planning and in the coordination and execution of advertising campaigns, messaging, creative development and media buying. Management of the company’s social media, websites, landing pages, and digital advertising. Writing content for radio scripts, ad copy and product descriptions. Design and coordinating the printing and delivery of the company’s annual product catalog and product technical sheets. Website design, development, launch and ongoing maintenance. Planning and coordination of annual tradeshows and events including design and delivery of trade show assets.
2015 - 2018 | Creative Fire
WEB DESIGNER / DEVELOPER
Working with multiple clients in an agency setting. Designing and maintaining websites of more than 40 companies and organizations. Web hosting set-up and server maintenance, content updates, content management system updates, and security monitoring. Provided existing and potential clients with marketing and branding guidance in digital and social media, and in the design and development of websites and online resources.
2012- 2015 | AgraCity Crop & Nutrition
MARKETING & COMMUNICATIONS SPECIALIST
Work encompassed a wide range of marketing and communications for AgraCity and it’s suppliers and affiliates involved in the manufacture, distribution and sale of nitrogen fertilizer, grain handling and marketing, and government relations. Along with designing for both print and web I maintained a network of WordPress websites, managed social media and participated in annual budget and strategic planning for communications, marketing and advertising.
2010 - 2012 | Saskatchewan Teachers’ Federation
WEB DESIGNER / PROJECT MANAGER
Design, development and maintenance of the STF website along with the sites of the Federations’ affiliated local associations, special subject councils, the professional development unit and the Federation’s research and training partners. Working closely with all STF departments documenting project requirements, costs, timelines and providing the design and implementation of new content and website features. In addition to website duties, the position also involved project management and administration of the workflow of the graphic design/production unit on a wide range of print and communications projects.
2002 - 2010 | Point 2 Technologies
WEB DESIGNER / DEVELOPER
Responsibilities included designing and maintaining Point2 marketing materials, corporate website, front facing consumer websites, and print materials for Point2’s products. The front facing websites were critical to the business as they were the marketing tool employed to generate customer acquisition for Point2’s online software subscriptions. After further development of my UI/UX design skills I shifted my focus to the ongoing design and usability of the Point2 Agent and Point2 Homes products. I held the title of Graphic Designer reporting to the Vice President Sales & Marketing.
1996 - 2002 | ZU Communications
GRAPHIC DESIGNER / WEB DESIGNER
Involved in the design and development of early websites for many high-profile companies. The Saskatchewan Wheat Pool (Viterra), Potash Corp (Nutrien), Cameco, and Cogema/Areva. Designed and created IPO and investor presentations for Cameco and Cogema. Aided in the design of presentations for several Annual General Meetings for Cameco and Potash Corp. Provided print and web design and online versions of annual and financial reports for publicly traded companies. Developed and maintained content for the websites of these and other clients and provided video editing, photo editing and illustration services.
QUALIFICATIONS
Communications, advertising and marketing experience with corporate clients and employers in multiple sectors.
Budgeting, strategic planning, media planning, brand management and traditional and online advertising.
Extensive experience in digital marketing, online advertising, branding, and metrics.
Highly proficient in all industry-leading graphic design and web design platforms.
Adobe Suite expert, notably in Photoshop, InDesign and Illustrator.
Worked in collaborative team environments with software developers, IT professionals, writers, marketers designers, and project managers.
Strong knowledge of usability principles and user experience KPIs
Expertise in typography, color theory, and technical considerations during the design process for both print and web.
Excellent communication, presentation, and interpersonal skills.
Experience in investor relations and corporate communications.
Ability to solve problems while addressing business goals and objectives.